Here are the complete details of the conference:

“Ebook StartUp! Next step publishing. Dal REFF a Fakepress, teoria e pratica per un’editoria 3.0: tra realtà aumentata, libri crossmediali e contenuti

ubiqui – Invasioni mediatiche” (Ebook StartUp! Next step publishing. From REFF to FakePress, theories and practices for 3.0 publishing: augmented reality, cross media books and ubiquitous content – media invasions ”

Conference

Friday 13.05.2011 18.00 h

Room to the FutureFakePress, Publishing & REFF – RomaEuropa Fakefactory

Speakers: Simone Arcagni, Salvatore Iaconesi, Simona Lodi, Oriana Persico

Link and information: the conference at the Salone del Libro website

http://www.salonelibro.it/it/organizza-la-visita/programma/details/2680-ebook-startup-fakepress-edizioni-invasioni-mediatiche.html

During the conference we will present the scenarios that we are currently investigating in the reinvention of publishing: new ways to experience cities, locations, emotions, relationships and information, in which we go well beyond the classical idea of “book” and we describe the ways in which it is possible to create new narratives that involve people, places, objects, memories in totally new ways.

We will be very happy to participate to this conference with:

Simone Arcagni, researcher and journalist, he is deeply involved with the the concept Post Cinema: a possibilistic view on the reinvention of narratives, which go beyond vision and embrace the spaces of the city, of information, of bodies and relationships. You can read some of his writings on il Sole 24 Ore and get info about his book “Oltre il cinema. Metropoli e Media”.

Simona Lodi, artistic director at the Piemonte Share Festival, curator and art critic. She is very sensible to the continuous shifting and blurring of frontiers defined for humanity by all the things that are happening in our contemporary era. First with netart, then onto the new practices enabled over the years by technologies and networks, now into the world of the reinvention of reality, markets, laws and social practices: from the Market Forces edition of the Share Festival, in which we were happy to participate with Squatting Supermarkets, our augmented reality intervention in supermarkets, up to the Cease and Desist art, ending (for now) with more possibilities to redefine reality through ubiquitous technologies.

Salvatore Iaconesi and Oriana Persico will introduce the theme of the conference, by presenting the practices of performative, global, emergent and ubiquitous publishing enacted by FakePress Publishing and REFF, RomaEuropa FakeFactory

REFF, RomaEuropa FakeFactory is a fake cultural institution enacting real policies for arts, creativity and freedoms of expression all over the world. REFF was born in Italy in 2008. Since then it continuously operated using fake, remix, reinvention, recontextualization, plagiarism and reenactment as tools for the systematic reinvention of reality. Defining what is real is an act of power. Being able to reinvent reality is an act of freedom. REFF promotes the dissemination and reappropriation of all technologies, theories and practices that can be used to freely and autonomously reinvent reality. To do this, REFF established an international competition on digital arts, a worldwide education program in which ubiquitous technologies are used to create additional layers of reality for critical practices and freedoms, a series of open source software platforms and an Augmented Reality Drug. REFF collaborates with art organizations, student groups, research institutions and all other subjects wishing to promote the freedoms to reinvent their world. REFF has received several official recognitions worldwide: it was hosted in the Cultural Commission of the Italian Senate, and was an official initiative of the European Community’s Year of Creativity in 2009.

FakePress is an international “think-tank”, founded in Italy, that investigates, develops and creates new publishing models and editorial projects presented by new scenarios in technology, productivity and contemporary culture. Models of freely disseminated knowledge, multi-author, ethnographic approaches, the availability of ubiquitous technologies and the possibilities to add layers of information to ordinary reality and create new forms of experience and relationships with places, in a continually opening process of reinvention of the present are the principal elements which inspire action and creation at FakePress. Observing the contemporary situation of current publishing models, FakePress has outlined realistic and practical/feasible scenarios for the present and near future of publishing.

More info at:

the conference info page

http://www.salonelibro.it/it/organizza-la-visita/programma/details/2680-ebook-startup-fakepress-edizioni-invasioni-mediatiche.html

Salone Internazionale del Libro, Turin

http://www.salonelibro.it

FakePress Publishing

http://www.fakepress.it

REFF, RomaEuropa FakeFactory

http://www.romaeuropa.org

AOS, Art is Open Source

http://www.artisopensource.net

Excerpt from the article:
“When we turn to think critically about the meaning of Augmented Reality, we cannot avoid considering its multiple faceted nature. Is it a technology meant to improve human skills and cognition by means of completely new generation of interactive tools? Or rather is it a technology that is ideally suited to manipulate reality and disable cognitive processes? In some way this is what the REFF Project, created by Fakepress, tries to question in the context of a ubiquitous media art exhibition.”

Read the full text here:
http://arblog.inglobetechnologies.com/?p=263

AR BLOG

REFF, FakePress, AOS and Ossigeno
present

REFF on tour
Ancona, Osimo, Macerata
30-31 marzo 2011

Just back from London REFF, the fake institution promoting from 2009 cultural policies, artworks and technologied inspired to the systhematic reinvention of reality, will arrive in Marche (Italy)

Thanks to the collaboration of Ossigeno, REFF A/R Youth Program, the special program in Education & Learning dedicated to yung gneration, will be presented in public shool, Academias and Universities of Ancona, Osimo and Macerata cities.

Everyones – students, professors, citizens – will have the possibility to experiment the extraordinary effects of REFF AR Drugs, the augmented reality drug recently lunched by the fake institution.

REFF – Remix the World! Reinvent Reality!

Program

30th March 2011 , 10,40am – Aula Magna
Liceo Artistico Mannucci “E. Mannucci” – Ancona (http://www.istitutoarteancona.it/)
Introduction by Prof. Francesco Colonnelli

30th March 2011 – 17.30pm
Libreria Il mercante di Storie – Osimo (AN) (http://www.ilmercantedistorie.it/)

31th March 2011 – 10am – Aula Magna
Accademia di Belle Arti Macerata – Macerata (http://www2.abamc.it/)
Introduction by Prof. Antonio G. Benemia

More info on:
www.romaeuropa.org
www.fakepress.it
www.artisopensource.net
www.ossigenazioni.com

ABOUT REFF AR YOUTH PROGRAM
REFF AR Youth Program is a special program of Education & Learning enacted by REFF to ensure the immediate distribution of REFF AR Drug to young generations.The Program consists in a series of theoretical and practical workshops exploring the possibilities offered by fake, remix, recontextualization, plagiarism and reenactment as a tool for methodological reinvention of reality.
REFF AR Youth Program was lunched in London as a part of the exhibit “Remix the World! Reinvent reality!” (Fourtherfield Gallery, 25th Feb – 26th Mar 2011). The agenda of the Fake Institution inspired approval and enthusiasm in the academic world. Six different universities in London already guested REFF workshops and presentations.

Learn mere here:

http://www.fakepress.it/FP/?p=1694〈=en

ABOUT REFF AR Drugs
From the information sheet:
“REFF is an Augmented Reality (AR) Drug. Also referred to as Simulata Realitas per Activam-Industriosam-Laboriosam Multiplicationem, REFF AR Drug is a psychotropic antidepressant administered cross-medially.This drug is used to treat social depression, fear of the future, precariety, anthropological distress, lack of opportunities, communicational totalitarianism, scarcity of freedoms and intolerant social ecosystems.Compared to other drugs acting on the same areas, REFF AR Drug is designed with accessibility in mind and as an enabler of the spontaneous generation of forms of expression and of collaborative practices.

REFF AR Drug is also used (off-label) to treat numerous other conditions such as the UFPS (Uncertainty for the Future of Publishing Syndrome), and the LDSBMS (Lack of Decent Sustainable Business Models Syndrome).”

Learn more here:
http://www.fakepress.it/FP/?p=1640

ABOUT REFF – RomaEuropa FakeFactory
REFF is a fake cultural institution enacting real policies for arts, creativity and freedoms of expression all over the world.
REFF was born in Italy in 2009. Since then it continuously operated using fake, remix, reinvention, recontextualization, plagiarism and reenactment as tools for the systematic reinvention of reality. Defining what is real is an act of power. Being able to reinvent reality is an act of freedom. REFF promotes the dissemination and reappropriation of all technologies, theories and practices that can be used to freely and autonomously reinvent reality.
To do this, REFF established an international competition on digital arts, a worldwide education program in which ubiquitous technologies are used to create additional layers of reality for critical practices and freedoms, a series of open source software platforms and an Augmented Reality Drug.
REFF collaborates with art organizations, student groups, research institutions and all other subjects wishing to promote the freedoms to reinvent their world. REFF has received several official recognitions worldwide: it was hosted in the Cultural Commission of the Italian Senate, and was an official initiative of the European Community’s Year of Creativity in 2009.

Official site:
http://www.romaeuropa.org

REFF in the world:
http://reff.romaeuropa.org

The Program consists in a series of theoretical and practical workshops exploring the possibilities offered by fake, remix, recontextualization, plagiarism and reenactment as a tool for methodological reinvention of reality. During the workshops open source platforms as MACME and Bluetooth War are introduced to participants and installed on their machines.

REFF AR Youth Program was lunched in London as a part of the exhibit “Remix the World! Reinvent reality!” (Fourtherfield Gallery, 25th Feb – 26th Mar 2011). The agenda of the Fake Institution inspired approval and enthusiasm in the academic world. In the two weeks prior to the exhibition six different universities in London ware more than happy to guest REFF workshops and presentations. And more: the Program arrived directly to students movements, faithing against cuts in culture.

Below a complete documentation:

Southbank University: Fri 11th Feb 2011
http://www.artisopensource.net/2011/02/18/reff-southbank-university-in-london/

Goldsmiths: Tue 15th Feb 2011

http://www.artisopensource.net/2011/02/16/reff-in-london-goldsmiths-university-with-furtherfield/

Writtle College: Mon 21st Feb 2011

http://www.artisopensource.net/2011/02/23/reff-workshop-at-writtle-college-feb-21th-2011/

University of Westminster: Tue 22nd Feb 2011
http://www.artisopensource.net/2011/02/23/1201/

Really Free School: Sun 27th Feb 2011
http://www.artisopensource.net/2011/03/03/the-black-horse/

Curtauld Institute: Wed 2nd March 2011
http://www.artisopensource.net/2011/03/03/workshop-at-the-courtauld-institute/

Queen Mary University: Fry 4th March
http://www.artisopensource.net/2011/03/18/workshop-at-queen-mary-university-with-self-org/

present:

REFF AR Drugs in London.

A Fake Cultural Institution, an Augmented Reality drug and the reinvention of reality

REFF, the fake institution created in 2009 to enact innovative cultural policies all over the world, during its first international exhibit in London lunched ist last production: REFF AR Drug, an augmented reality drug enabling humans to the systematic reinvention of reality.

The 25th of February, people at the opening of the exhibit have had the chance to taste the drug and to experiment with the effects: the possibility to create new forms of expression, to fill the world with digital content and to realize new forms of free, independent communication that are able to mutate our perception of cities and the spaces we live in, just like a psychoactive drug.

This is the metaphor used by Art is Open Source: the Augmented Reality Drug is really MACME, an open source software platform that allows people to use the so-called ubiquitous technologies, thus enabling the owners of iPhone and Android smartphones to freely create videos, sounds and other contents directly in the spaces and places of our cities. Completely new forms of communication that really change the way in which people communicate and relate with the rest of the world.

The drug is currently exhibited at Furtherfield Gallery an has already been distributed in dozens of universities and students occupations all over in London, as a special “AR Youth Program” of the Fake Institution. Hundreds of projects for the “methodological reinvention of reality” are popping up in the laboratories of these institutes.

Everyone is addicted!

Images from the opening
- http://www.s4c.it/slides/refflondon/index.html#IMG_5931
- http://www.flickr.com/photos/http_gallery/sets/72157626175020078/

REFF AR Youth Program
http://www.fakepress.it/FP/?p=1694〈=en

More info on the Exhibit:
http://www.furtherfield.org/exhibitions/reff-remix-world-reinvent-reality

ABOUT REFF AR Drugs

From the information sheet:

“REFF is an Augmented Reality (AR) Drug. Also referred to as Simulata Realitas per Activam-Industriosam-Laboriosam Multiplicationem, REFF AR Drug is a psychotropic antidepressant administered cross-medially.This drug is used to treat social depression, fear of the future, precariety, anthropological distress, lack of opportunities, communicational totalitarianism, scarcity of freedoms and intolerant social ecosystems.Compared to other drugs acting on the same areas, REFF AR Drug is designed with accessibility in mind and as an enabler of the spontaneous generation of forms of expression and of collaborative practices.

REFF AR Drug is also used (off-label) to treat numerous other conditions such as the UFPS (Uncertainty for the Future of Publishing Syndrome), and the LDSBMS (Lack of Decent Sustainable Business Models Syndrome).”

Learn more here:

http://www.fakepress.it/FP/?p=1640

ABOUT MACME

MACME (Multi Author Medial Cross Ecosystem), is an open source platform that transforms a WordPress blog into a system of cross-media publishing. MACME has been issued as a giant WordPress plugin, distributed through GPL3 license. Thanks to MACME, anyone can produce their own cross-media publication and distribute it individually in augmented reality as a website, e-book, mobile phone application (for iPhone, iPad and coming soon for Android).

Learn more here:

http://www.fakepress.it/FP/?p=1617&lang=en

ABOUT REFF – RomaEuropa FakeFactory

REFF is a fake cultural institution enacting real policies for arts, creativity and freedoms of expression all over the world.

REFF was born in Italy in 2009. Since then it continuously operated using fake, remix, reinvention, recontextualization, plagiarism and reenactment as tools for the systematic reinvention of reality. Defining what is real is an act of power. Being able to reinvent reality is an act of freedom. REFF promotes the dissemination and reappropriation of all technologies, theories and practices that can be used to freely and autonomously reinvent reality.

To do this, REFF established an international competition on digital arts, a worldwide education program in which ubiquitous technologies are used to create additional layers of reality for critical practices and freedoms, a series of open source software platforms and an Augmented Reality Drug.

REFF collaborates with art organizations, student groups, research institutions and all other subjects wishing to promote the freedoms to reinvent their world. REFF has received several official recognitions worldwide: it was hosted in the Cultural Commission of the Italian Senate, and was an official initiative of the European Community’s Year of Creativity in 2009.

Official site:
http://www.romaeuropa.org

REFF in the world:
http://reff.romaeuropa.org

***

Credits
REFF AR Drugs is powered by:
REFF – RomaEuropa FakeFactory

in collaboration with
FakePress & Art is Open Source

More info on:
http://www.romaeuropa.org
http://www.fakepress.it
http://www.artisopensource.net

Just back from Brazil, Bruce and Jasmina have been so nice to dedicate some of their time to help us out in spreading the news about the REFF Book, just published by FakePress and DeriveApprodi as the latest effort of RomaEuropa FakeFactory.

Bruce wrote the preface for the book, while Jasmina wrote a contribution telling the story behind the beginning of her experiences as a writer, among networks, war, anonimity and blogs. They are dear friends and represent interesting perspectives on the main theme of the book “the reinvention of reality”.

And we hope that you all will be able to get together with us for the event, or that you’d like to take a look at the materials that we’ll publish after it.

Here below the full info of the two parts of the event.

Bruce Sterling and Jasmina Tesanovic present REFF

Bruce Sterling & Jasmina Tesanovic

present:

REFF – The RomaEuropa FakeFactory book

Jan 14th. @ ESC – Via dei Volsci 159 (San Lorenzo) / Jan. 15th @ STRIKE – Via U. Partini 21 (Zona Portonaccio)

On the 14th and 15th of January Bruce Sterling (author of the preface to the book) and Jasmina Tešanović (author of the essay-interview “A goose in the fog. Story and evolution of a technological idiot“) present the book:

“REFF. The reinvention of reality through critical practices of remix, mash up, recontextualization, re-enactment”, edited by FakePress and DeriveApprodi.

Two dates dedicated to the practices and possibilities to reinvent reality offered by new technologies. The authors will join FakePress at two fundamental nodes of activism in Rome: ESC Atelier Autogestito (on Friday Jan. 14th) and the Spazio Pubblico Autogestito Strike (on Saturday Jan. 15th).

You are all welcome!

***

About Bruce Sterling. The author of the Mirrorshades anthology in 1986 contributed to the definition of cyberpunk. Sterling is the author of science fiction novels, pieces of fine journalism and world known essays. He collaborates with Wired magazine, has a dedicated column on XL magazine since its first issue and writes for the La Stampa newspaper from Turin in which he curates, together with Jasmina Tešanović, the column “Globalisti a Torino” (“Globalists in Turin”). In 2003 he has been nominated professor at European Graduate School, where he teaches intensive courses in Media and Design.

About Jasmina Tesanovic.Feminist and political activist (Women in Black; CodePink) she is a writer, journalist, translator and film director. In 1978 she promoted the first feminist conference in Eastern Europe, “Drug-ca Zena” (Belgrade). With Slavica Stojanovic she designs and creates the first feminist publishing house in the Balcans, “Feminist 94″, lasting for 10 years. She is the author of “Diary of a Political Idiot”, translated in 12 languages: a war diary written during the 1999 conflict in Kosovo. Since then she has been publishing her works on blogs and other media, always connected to the Internet.

About REFF – RomaEuropa FakeFactory . Started in 2008 the project confronts the themes of critical, active and creative innovation in cultural and technological policies. With the publication of its book, REFF is the first instance of a novel form of publishing floating across augmented reality, ubiquitous publishing, innovative and accessible interfaces, emergent narratives, infoaesthetics and a new perspective on the world that surrounds us. REFF – Remix the world, reinvent reality!

The event is promoted by:

ESC [www.escatelier.net]

in collaboration with :

STRIKE spa [www.strike-spa.net], AOS [www.artisopensource.net], FakePress [www.fakepress.it]

More info on REFF: [www.romaeuropa.org]

***

PROGRAM

Jan. 14th – ESC (Via dei Volsci 159, Rome)

ore 18:00 – REFF. Story and evolution of a conflict, curated by FakePress

ore 18:30 – Interviewing Bruce & Jasmina, by Benedetto Vecchi ( “Il Manifesto”)

ore 19.00 – Free Talk, open discussion with the audience

ore 22:00 – DROMOSCOPE. Ambient, drone, glitch, abstract hip hop and techno, spatialized at ESC and progressively rising through a series of DJ/VJ sets

* how to reach ESC:
http://www.escatelier.net/

Jan. 15th – STRIKE spa (Via Umberto Partini 21, Rome)

ore 20:00 – REFF. Story and evolution of a conflict, curated by FakePress

ore 20:30 -Bruce Sterling & Jasmina Tesanovic FreeTalk. Open discussion with the audience

ore 23:00 – presentation of the new record by dj Gruff  “Phonogruff”

* how to reach Strike spa:
http://www.strike-spa.net/joomla/index.php/trovaci-topmenu-53

Site
www.wired.it

REFF on Wired Italia january 2011

Thanks from REFF, FakePress and little Angel_F!

Site
http://www.linkredulo.it/